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Strategic Communication Online Master's Program

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The Strategic Communication Online Master’s Program is BUILT TO EMPOWER

communications professionals to unleash their individual potential and seize opportunities better and faster. The world of communications is not slowing down and neither should your career. Continue your path to becoming a leader in strategic and digital communications with the newest online master’s program offered by Michigan State University.

Why Strategic Communication

at Michigan State University?

Strategic thinking is the number one job skill companies want in new employees but can't find, according to a 2016 Bloomberg Job Skills Report.  The College of Communication Arts and Sciences at MSU is ranked a top five college in the nation for communication and media studies by QS Worldwide Survey.  Our faculty have the knowledge and experience to prepare students for today's toughest communications challenges.

Courses

This online Master of Arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent online learning experience, giving students the flexibility they need to accommodate a busy life and the rigor they need to be able to succeed.

DIGITAL MEDIA

STRATEGIES

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ORGANIZATIONAL

COMMUNICATION

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COMMUNICATION

ETHICS

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DIGITAL CONTENT

CREATION

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CRISIS

COMMUNICATION

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EVALUATION

TECHNIQUES

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PERSUASION

TECHNIQUES

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STRATEGIC MESSAGE

DEVELOPMENT

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BRANDING AND IMAGE

COMMUNICATION

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DIGITAL MEDIA

PROJECT MANAGEMENT

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"There is no digital strategy, only strategy in a digital world."

 - Bud Caddell

 

Digital communications in all of its forms demands to be integrated strategically in advertising, public relations and media. With a master's degree in Strategic Communication from MSU, graduates should be prepared to:

  • Become a leader in driving technology behind marketing
  • Develop a digital marketing strategy
  • Apply the latest digital innovations such as mobile, social media, location based services, and big data to marketing campaigns
  • Integrate marketing, advertising, sales and logistics across physical and digital channels
  • Collect, analyze, and interpret digital marketing data to inform decision-making

Who Should Apply?

Most applicants will currently be in a communications role, with three or more years experience. Classes begin Spring 2017.

 

Apply

Applications for admission to the program are now available. All applications are reviewed by faculty who look for indications of a high probability of success. Such indications include a high level of academic performance, experience with educational technology, and consistency of professional goals with the objectives of the program. No GRE required.

Apply Now

Cost

In-State Resident Graduate Tuition

$20,152

$671.75 per credit hour x 30 credits

Out-of-State and International Graduate Tuition

$39,600

$1319.75 per credit hour x 30 credits

Free Webinars Every Tuesday

Learn more about the courses, faculty and commitment connected with the first online program from the oldest and one of the best communication colleges in the nation.  The program is offering FREE webinars at 12PM (EST) every Tuesday.

 

The 30-minute webinar will accomplish the following:

  • Dean Prabu David explains why this program is so important for todays communication professionals
  • Learn how we provide students with one-on-one attention from admission to graduation
  • Learn about the goals of courses and details on how they are designed
  • Learn about what student can expect, and what will be expected from them throughout the program
  • Plus, a live Q & A where you can feel free to ask questions

 

The online master's degree in strategic communications is the latest degree offering from Michigan State University aimed at working professionals.  The program is tailored to those who want to take their careers to the next level, enhance their professional skill sets and continue to be an influential and trusted voice within their organizations.  With anywhere, anytime flexibility, the program allows students to complete a master’s degree in one, two or three years.

 

Sign up for the webinar by clicking here or e-mail any questions to  stratcom@msu.edu.

Contact Us

To learn more about the new online Strategic Communication M.A. Program at Michigan State University, contact us at stratcom@msu.edu.

 

Follow @MSUComArtSci on Facebook, Twitter, Youtube, Instagram to experience the extraordinary global impact of the Spartans at the College of Communication Arts and Sciences.

 

BUILT TO EMPOWER

ONLINE STRATEGIC COMMUNICATION MASTER OF ARTS PROGRAM

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