CAS 835: Branding and Image

Communication

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Strategic Communication Online Master's Program

COURSES

COURSE DESCRIPTION

In this course you will examine the power and value of branding and using consumer based brand equity to differentiate a product, service or company from its competitors. Related issues include the way brands are created, managed and grown, and extensions under the brand umbrella. Gain an in-depth understanding of Consumer Based Brand Equity and the factors that influence CBBE are examined.

Courses

This online masters of arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent learning experience, allowing students the flexibility they need to accommodate a busy life.

DIGITAL MEDIA

STRATEGIES

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ORGANIZATIONAL

COMMUNICATION

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COMMUNICATION

ETHICS

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DIGITAL CONTENT

CREATION

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CRISIS

COMMUNICATION

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EVALUATION

TECHNIQUES

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PERSUASION

TECHNIQUES

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STRATEGIC MESSAGE

DEVELOPMENT

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BRANDING AND IMAGE

COMMUNICATION

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DIGITAL MEDIA

PROJECT MANAGEMENT

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