CAS 831: Digital Content Creation, Curation and Promotion

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Strategic Communication Online Master's Program

COURSES

COURSE DESCRIPTION

This course covers the creation of content for a number of digital media including e-mail, social media (e.g., Facebook, Twitter, YouTube), and interactive media (e.g., websites). An integrated digital communication strategy requires the consideration of design and communication theories, principles, and best practices for written and visual communication. Additionally, the course explores management and curation issues of such digital content. Learn to articulate an overarching vision for the creative design, management, and implementation of a variety of online and social media content.

Courses

This online masters of arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent learning experience, allowing students the flexibility they need to accommodate a busy life.

DIGITAL MEDIA

STRATEGIES

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ORGANIZATIONAL

COMMUNICATION

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COMMUNICATION

ETHICS

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DIGITAL CONTENT

CREATION

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CRISIS

COMMUNICATION

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EVALUATION

TECHNIQUES

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PERSUASION

TECHNIQUES

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STRATEGIC MESSAGE

DEVELOPMENT

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BRANDING AND IMAGE

COMMUNICATION

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DIGITAL MEDIA

PROJECT MANAGEMENT

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