CAS 827: Digital Media

Strategies

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Strategic Communication Online Master's Program

COURSES

COURSE DESCRIPTION

The course applies advertising, consumer psychology, social psychology, and marketing to ensure the integration and effectiveness of new media and social media marketing strategies. From understanding user personas, to assessing the impacts of social media tactics, to measuring overall strategy effectiveness, this course will provide you with the theoretical and practical understanding of how persuasion and engagement work in the new media age. In addition to understanding these phenomena theoretically, you will be exposed to recent successful and unsuccessful case studies, as well as engage in hands-on practice to develop a social media marketing campaign.

Courses

This online masters of arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent learning experience, allowing students the flexibility they need to accommodate a busy life.

DIGITAL MEDIA

STRATEGIES

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ORGANIZATIONAL

COMMUNICATION

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COMMUNICATION

ETHICS

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DIGITAL CONTENT

CREATION

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CRISIS

COMMUNICATION

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EVALUATION

TECHNIQUES

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PERSUASION

TECHNIQUES

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STRATEGIC MESSAGE

DEVELOPMENT

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BRANDING AND IMAGE

COMMUNICATION

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DIGITAL MEDIA

PROJECT MANAGEMENT

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