CAS 828: Strategic Message Development

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Strategic Communication Online Master's Program

COURSES

COURSE DESCRIPTION

The effectiveness of corporate messages can be enhanced by careful, research-informed development.  This course provides a model for designing effective marketing communication, along with detailed ideas about topics such as conducting effective stakeholder analysis, setting outcome parameters, designing messages and engaging your audience. The course takes an integrative approach in message design, which brings together critical thinking from marketing, psychology, communication and creative writing.

Courses

This online masters of arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent learning experience, allowing students the flexibility they need to accommodate a busy life.

DIGITAL MEDIA

STRATEGIES

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ORGANIZATIONAL

COMMUNICATION

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COMMUNICATION

ETHICS

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DIGITAL CONTENT

CREATION

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CRISIS

COMMUNICATION

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EVALUATION

TECHNIQUES

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PERSUASION

TECHNIQUES

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STRATEGIC MESSAGE

DEVELOPMENT

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BRANDING AND IMAGE

COMMUNICATION

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DIGITAL MEDIA

PROJECT MANAGEMENT

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