CAS 844: Capstone:

Digital Media Project Management

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Strategic Communication Online Master's Program

COURSES

COURSE DESCRIPTION

This course is the Capstone Project in the M.A. in Strategic Communication degree program. It provides practical experience in the planning and management of strategic communication projects involving the use of new and digital media. Using a service-learning format, it requires the application of managerial, communication and strategic skills to a realistic business project in a virtual team setting. Beginning with project initiation and assembling a team, you will have an opportunity to apply project management principles to all aspects of planning and managing a project, including scheduling and budgeting.

Courses

This online masters of arts program requires nine courses (30 credits) and a capstone project. Courses are taught by leading communications faculty and re-tooled to provide an excellent learning experience, allowing students the flexibility they need to accommodate a busy life.

DIGITAL MEDIA

STRATEGIES

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ORGANIZATIONAL

COMMUNICATION

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COMMUNICATION

ETHICS

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DIGITAL CONTENT

CREATION

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CRISIS

COMMUNICATION

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EVALUATION

TECHNIQUES

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PERSUASION

TECHNIQUES

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STRATEGIC MESSAGE

DEVELOPMENT

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BRANDING AND IMAGE

COMMUNICATION

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DIGITAL MEDIA

PROJECT MANAGEMENT

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